Posts Tagged ‘nike’

Nike’s “Write the Future” ad, created for the world cup, has by all standards become a global phenomenal success. In a move to further capitalize on its success, Wieden + Kennedy, the agency responsible for the campaign, has launched an interactive component via Facebook, and Twitter (#NikeFuture).

Through these social mediums fans are encouraged to “write the future,” of their favorite players. The best headlines are selected daily and are displayed in electric lighting on the facade of the Life Centre building in Johannesburg.

Another great example of a brand adapting its role and acting as a facilitator between the emotions and conversations taking place between people and their passion for the World Cup. It’s not just about engaging the audience in real-time rather in this case its almost the sense of empowering people to embrace and take control of their lives by writing their version of what the future holds.

Who knows what the real outcome will be but one this is for sure…this initiative is definitely helping Nike’s to write its own future.


Experiences that Matter

Nike has taken consumer interaction and experience to a whole new level with This online web portal is a place where anyone can design their own sneakers, see them come to life, and have them delivered to their doorsteps within a couple of weeks.

Thanks to a creative partnership between Nike and R/GA – has recently become one of the top experential websites.

On – you are the designer and the creator. You can start from a blank white sneaker of any style and design every part ranging from the color of laces down to the stitching. For those who may not feel as creative, don’t worry. Users can find inspiration by reviewing other user-generated designs. You can even see all the details by using the 360˚ rotation tool.

For the professional or semi-professional athletes, they can change the bottom of the sneaker to fit their specific sport. Nike has also recently launched the same options for apparel such as hoodies and sports jerseys. When the design is finished, you can either purchase and/or share the design with the rest of the world via social networking sites, such as Facebook, and even on blogs.

The options are endless. Once you start, it almost becomes an addiction. You feel like you want to keep creating and sharing with friends.

I don’t know about you, but I’m going to put together a fresh set of kicks…maybe to match my New Era Yankee cap.