Posts Tagged ‘QR Codes’

We’ve all heard about the cutting-edge developments in the world of Augmented Reality (AR). But, now that this trend is starting to surface more as part of mainstream we wanted to showcase how major brands are incorporating AR in order to engage consumers.

For those of you living underneath a rock for the past couple of years AR is simply a live direct (or indirect) view of the physical world, whose elements are altered using computer-generated virtual imagery. This technology was originally confined to the military realm of display systems. And, it was later adopted by TV broadcasting stations in the form of displaying the yellow line that marks the first down in sporting events such as football. Now, we are starting to see innovation coming from big brands who don’t necessarily have a background in technology.

Take the iPhone app – Scoops of Happiness – by Ben and Jerry’s Homemade Ice Cream. This app comes with a feature called “Moo Vision,” where consumers can point their iPhone camera at selected ice cream containers, and see a 3D image in their camera display. And they aren’t the only ones serving up these exciting treats. Doritos recently shot an AR stunt (see video above) where the brand reveals a dancing mascot on roof top in Brazil. Even General Motors is currently working on an AR program that will help drivers in bad weather.

As AR uses advance, something tells us that we should keep our eyes open and smart phone cameras ready…chance are, we haven’t seen anything yet.


We’re already seeing brands incorporating barcodes into promotion offerings in order to drive traffic to a specific site, but is there more that can be done with these universal product codes (UPC)?

What some might just see as a design of lines intended to provide a price, there’s more than meet the eyes to these UPC’s.

Sticktybits – a barcode reading application for iPhones and Android platforms smart phones – turns barcodes into threaded conversations around objects. Any one can scan a barcode using their camera phone and using the Stickbits app. Then they are able to either comment, post a photo, or video. The next person who scans that barcode can see your message and can leave their own. In this way physical objects become digital social media platforms, something very sci-fi. It’s like Foursquare for objects/products instead of locations.

But, how brands make money off this simple technology?

Well, PepsiCo is answering that question by becoming the first brand to post “official” stickybits content to its barcodes. Consumers can scan PepsiCo products with their smart phones and unlock specific content for each brand,. It doesn’t stop there as people as have the ability to engage as they offer their opinions and contribute to the discussion.

Talk about revolutionizing content creation. Let’s see how this plays out with other brands truly embracing their consumers.

Have you seen these sort of images?

adrenalina QR code

adrenalina QR code

Maybe you have or maybe you haven’t…

But, marketers are hoping that Quick Response or QR codes will be the way to code the future.

A QR code is unique in that it can have a variety of information embedded in it such as a website or blog url, message, phone number or even a promotional coupon.

Pretty cool right? It’s a fusion of technology and advertising bridging consumers with various products and services.

But how does it work?

Simple, by using a QR code reader – software which you have to download onto your mobile phone – you can then scan a QR picture with your camera phone and your mobile device will automatically redirect you to the information stored in the code.

In the near future you’re going to see more QR codes on street advertisement, billboards, games and even on apparel such as t-shirts, hats and scarfs.

What’s even more interesting is the fact that these codes and their use in marketing are really nothing new to the Asian market. QR codes are already a part of everyday society in Japan. As always the U.S. is lagging on not just technology but on many applications that could potentially drive people to other products and offerings.

If you would like to get your own QR code you can go to Kaywa – that’s where we got ours – featured above.

Want to see more info on how these codes work? Click on the video below and don’t forget to let us know what you think.