Posts Tagged ‘social media’

A new trend has major retailers and social media giants like YouTube trying to cash in.

What is it?

Shopping haul videos – the act of an individual showcasing and reviewing items that they purchased online for the world to see via social media networks such as YouTube. Take a look at the video, which we posted above. It was featured on ABC’s Good Morning America on July 14th, 2010.

Talk about the convergence of word of mouth, user generated content and social media all being produced into unofficial commercials. It’s definitely something to keep an eye out especially because one has to wonder if this is the future of commercials or even sponsored programming.


@earlybird catches the worm

Twitter has announced the introduction of a social-shopping function to its already semi-convoluted business plan. After rolling out its “Promoted Trends,” and “Promoted Tweets” advertising platforms, the micro-blogging platform will begin tweeting daily deals through a new account aptly named @earlybird.

Similar to popular sites such as and LivingSocial, which recently raised $173 million and $50 million, respectively, Twitter will allow users to opt in to receive daily discounts.

Twitter is hoping that since users are the ones make the choice to follow, these ads might be more receptive. Of course, Twitter and its partners are banking on the viral nature of the platform, whereby people will retweet ads that they deem interesting, to their legions of followers.

If you ask us it sounds like a win-win situation for both Twitter and sponsors. The investment is minimal and the rewards are potentially massive. We’ve already started following @earlybird, and think you should too.

Perhaps many of you are already familiar with the various Zynga games on Facebook such as Farmville and Mafia Wars. If not, you need not worry…you’re most likely going to see more of these social-networking based games as Zynga has partnered with chain-store giant, 7-Eleven.

Both 7-Eleven and Zynga are hoping this could be a “win-win” situation.

Stephanie Hoppe, senior director of marketing at 7-Eleven states, “We know social networking and social gaming is something they’re interested in,” its all about giving consumer experiences that they’ll enjoy and that will bring them back to 7-Eleven. Zynga will compliment this effort by having virtual “goods” codes placed on 35 of 7-Eleven’s products, ranging from potato chips to Slurpees.

Consumers will be able to redeem the codes at for items in 3 of Zynga’s most popular games, Farmville, MafiaWars, and YoVille.

7-Eleven plans to begin a wide-ranging advertising campaign to promote the project, on June 1st. Looks like this might just be the beginning of a long-term trend of brands teaming up with social-media networks, ultimately enhancing their connections with consumers, and enhancing brand loyalty.

Dr. Martens celebrating 50 yrs

50 yrs of Dr. Martens - a snapshot

How does one celebrate 50 yrs of existence?

Well, you obviously have to go all out. This is exactly what Dr. Marten is doing with its new microsite with 10 artist, 10 tracks and 10 videos.

Thanks to Exposure and a collaboration of various artist such Dam-Funk, The Duke Spirit, Noisettes and many more scheduled to come. All-in-all it’s a really cool concept and we like the fact that they tied social media to this initiative. Majority of the videos are hosted on Youtube.

After experiencing its 3rd lowest ratings in its televised history in 2008, the Oscars is turning a new leaf in hopes of appealing to a younger audience.

The Academy of Motion Picture Arts and Sciences (MPAS), which runs that Oscars has launched a social media campaign and has even tweaked the Best Picture format.

But is this enough?

Alec Baldwin will be hosting the Oscars this year alongside Steve Martin.

The median age viewer for the Oscars is 49, and with 2009 being a banner year for Hollywood, it begs to wonder why the event–once the crown jewel of broadcast television–is lagging behind. Many have suggested that it’s due to the lack of diversity in its Best Picture category. But that won’t be the case this year as the number of nominees has increased from 5 to 10 in the category. And there not stopping here.

The Academy, a conservative bunch who make the GOP look like a couple of drunken frat guys, launched a Facebook fan page and webcast that saw 170,000 viewers for the nominee presentation on Tuesday morning and they even have a Twitter account. However, it seems there are some growing pains as there doesn’t seem to be any integration between the broadcast and its respective social media tools.

But, what promises to be the biggest attraction are hosts Steve Martin and Alec Baldwin, who were brought on to bring that element of comedy that seems to have been missing from prior shows. While this years show has all the bells and whistles, lifting the Oscars from pop culture obscurity is something the less-than-forward thinking Academy will have their hands full with.

Will it work…we’ll find out Monday, after it’s all said and done with.

Thanks Yoplait and Publicis Modem, for going outside the boundaries of traditional marketing and advertising and doing your part to bring social awareness to an issue that affects millions of young and older women around the globe – breast cancer.

For all those out there, this spot doesn’t just highlight ta-tas or how we say in Spanish, Chi-Chi’s, but for also serves as a calling to all women to to take a pledge to themselves and their bodies. Breast cancer is the leading cause of death among females 15 to 54. It’s a pretty big age gap, I know.

But this is great way to not only generate social awareness but also encourage women to take charge of their bodies given the fact that many young women think this sort of thing simply can’t happen to them.

Best of all…you no longer have to send in yogurt lids. All you have to do is TAKE THE PLEDGE. Find them on Facebook.

And don’t forget to tell us what you think…

August 10, 2009

First day on the job, not having spent more than two minutes in the office, I’m greeted by two individuals who are having a Michael Jackson dance off. It was halfway through the song that I realized that the two impeccable MJ impersonators were none other than Manuel Wernicky – President of Adrenalina and Michelle Maldonado – VP of Talent, Culture and Communication. (Michelle won that round…sorry Manuel). It was within those first few minutes, watching Michelle moon-walking out of the office, that I knew that my internship at Adrenalina was going to be a somewhat magical and eventful experience.

Taking on the role of executive assistant at Adrenalina has turned out to be the single greatest learning experience of my life. First, being an “intern” at Adrenalina is unlike any other job I’ve ever had. Don’t expect to get anyone’s coffee. Everyone here is capable of doing that on their own. Instead, you’re told to roll up your sleeves and get your hands dirty. I was asked to help gather material for multi-million dollar clients and for new business pitches. I wasn’t asked to type memos. Instead, I was tasked with helping to build the company’s social media presence. My final evaluation wasn’t contingent on whether or not I could make restaurant reservations – it’s was based on how well I was able to work with a team to analyze a current problem and present the recommendations of a new market approach for a major company.

Being an Adrenalino – as we like to call ourselves – isn’t about being another person added to the payroll, it’s about being family. Everyone is here to support and mentor each other. Working with the Adrenalinos has taught me many things I could have never learned from books or in the classroom. Here hard work never goes unnoticed, and neither does a mediocre attempt. Within ten weeks, I have grown professionally and personally. The knowledge I’ve gained here will now serve to fuel a newly discovered passion – advertising and marketing. Truly, I believe, when I look back, this will be one of those defining moments people always talk about.

So I’ll end saying “thank you.” Thanks to all the Adrenalinos. Though you may not know this, all of you have made a significant impact on my life. Cue the hallmark channel music…here come the tears ☺

Forever an Adrenalino,

Sebastian Cortes – Executive Assistant